Email Marketing Campaigns can be highly successful, yet coming up with efficient and creative ways to curate and launch an effective campaign can seem daunting. Don’t fret! We’ve got you covered with some points you can consider on your journey. We hope they help!
Table of Contents
Make a Plan
The first step towards any successful project or endeavour is making a concrete and actionable plan that you and your team can actively move towards! We recommend that you spend some time drafting a plan that considers all aspects of your campaign. You want to have a clear idea of what your objectives are. This aspect will help you stay on track, and you will have something to measure your performance and results. You can always modify and tweak your plan, as you will also have to consider customer responses and engagement and other variables. But it will make you feel a lot more prepared overall and give your campaign the necessary direction it needs to achieve its goal. You can come up with unique and innovative ways on making a lasting impact on your target audience. Creating an action plan is very easy and ultimately rewarding if you have a steady end goal in mind!
Define Your Marketing Strategy
While this may sound like drafting the action plan, it is subtly different in significant ways. Your action plan is the overall goal of your marketing campaign. On the other hand, your marketing strategy is the method you want to achieve those goals. How do you want to accomplish desired results? You need to have concrete, measurable, relevant, and achievable steps that pave your way to where you want to be. Let’s say your goal is the success and improvement of your campaign (this is more general; it can be as specific as you want). A few points you may like to consider are:
- Focus on increases click-through rates by 20%
- Increase conversion rates by 11% in half a year
- Work towards increasing our average open rates by the end of the year by 25%
You are always free to do your research and have original and relevant goals for your campaign. Gaining insight into clients’ patterns remain always recommended as you work on your campaign. It is also worthwhile to study businesses that have run successful email marketing campaigns in the past. Your know-how will contribute towards the enhancement of your skill set and the progress of your marketing campaign. Of course, don’t get too caught up in unnecessary competition. Stay in your lane and direct your energy towards the steady improvement of your campaign.
Consider Automating your Emails
Email marketing campaigns and strategies have been around for a while now, and their success rate and revenue generation has been great. Various other forms of marketing have co-existed (e.g. telemarketing), and more new forms of marketing, such as social media marketing, have emerged in recent years. Still, email marketing campaigns have remained one of the most successful forms of marketing to date. Research has demonstrated that customers who were marketed certain products and services by email were more responsive to them than customers who had not been on the receiving end of an email marketing strategy!
One of the more recent features added to email marketing campaigns, which has multiplied their effectiveness, is automation! Automating email marketing campaigns is fast and effective, as once it has been set up, the process runs itself! Thus, you can direct the energy and time you save towards other aspects of your brand. Suppose you need assistance with automating your campaign. In that case, you can always enlist the help of experts who are trained in Klaviyo email marketing and other aspects of refining email marketing campaigns.
Schedule Your Sending Time
Often, the effectiveness of your email marketing campaigns has a lot to do with the timing! You and your team have likely spent a lot of time developing a creative email design and the content idea that is exactly right to engage your chosen demographic. You want to make sure that it remains received well at a time appreciated by the audience by catching them at the perfect time! With timing also comes consistency, so remember to be consistent with your emails. We all value and appreciate consistency in our relationships – even the ones we have with brands and organizations! It gives us a sense of stability, security, and value. Make sure that you have a steady channel of communication with your customers. This approach is especially applicable to those who are a part of your email list, as they have willingly opted to hear from you about marketing and additional information frequently. You want them to consider you a familiar and welcomed name in their inbox – a brand/ name they look forward to interacting with.
At the same time, we would caution against emailing too much as no one wants to end up in the spam folder! There are certain days and timings that many companies stick to for sending emails, depending upon the content. You can always automate your campaign to these and improve your success rate!
