A sense of global appeal can be incredibly important for firms. Not only does it invite more enterprising opportunities, but it can be a matter of principles and ethics too.
Of course, there are companies with a local focus, which is valid. However, even they need to think about global appeal to some degree so that foreign visitors feel comfortable and welcome trading with them. Inclusivity is always a win-win situation.
Different firms can have unique approaches to securing global appeal depending on their location. London businesses have their own set of considerations to mull over. But what are they?
If you’re running a London firm, read on for tips on boosting its global appeal. Hopefully, the tips below will help.
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Incorporate London Into Your Brand
Obviously, the city of London has global appeal in its own right. There’s a real cross-section of cultural identities in the capital.
So, it makes sense to incorporate London into your branding materials where you can. Whether it’s outlines of the cityscape or slogans and quotes referencing the beloved capital, there’s plenty you could include that pays homage to your firm’s roots.
That said, one cannot solely depend on these means. After all, there’s some debate about whether London is losing its global appeal in light of recent geopolitical events.
Whether that’s the case or not, London still retains some of its global appeal for now, which is a good enough reason to be publicly proud of your firm being situated there. To be safe, though, explore other measures too!
Collaborate with Expert Translators
It’s a mistake to rely on services like Google Translate for all your professional translation ends. They might be free to use, but the results from these offerings aren’t always accurate, especially as you start to translate more advanced language and industry-specific terminology.
Communication is so essential when it comes to mastering global appeal. Relaying a basic message isn’t enough; business communications must be nuanced and illicit emotional responses.
Grammatical inconsistencies won’t be overlooked. Your dialogue has to resonate in any language, and that’s what specialist translation services guarantee.
For a good idea of what we’re talking about, visit www.rosettatranslation.com. They’re a translation agency based in London that’s worked with a range of reputable clients, including the BBC and SONY.
They utilise cutting-edge translation technology and have multi-sector, specialist-level experience with technical, financial, legal, and medical languages.
You can also see that they’ve worked with huge names like SONY and the BBC, so you can be confident they’ll meet your London firm’s needs.
Hire International Talent
Translation services can be immensely useful. That said, your firm’s global appeal isn’t just about language but actions too.
At the end of 2021, London was the top destination for global tech talent looking to relocate.
There’s a consensus that tech is the future of business, and that’s what London will be, too, should these trends continue their upward trajectory.
As you can see, the stars are aligning here, especially regarding recruitment potential.
Given the world-leading reputations of some of the capital’s academic institutions, it’s safe to say that there’s access to an extremely brilliant and diverse talent pool here as well.
Think about the annual access to some of the brightest university graduates on the planet. If possible, you should try to make the most of that, as this fresh talent will be hungry for opportunities as they aim to kickstart their career.
One might think that hiring international talent might erase the need for translation services.
Try not to fall into that trap. Your overseas hires will have their own jobs to be busying themselves with and shouldn’t have countless documents passed their way for translation.
They may not be well-versed in some jargon relating to your sector or related industries. So, utilise this talent responsibly, and don’t overwhelm them with impossible requests.
Celebrate Other Cultures
Hiring international workers is one thing. Making them feel like they truly belong is another thing entirely.
Ideally, businesses should regularly celebrate cultural differences and pay respect to international customs. More London companies are meeting that moment with enthusiasm.
For example, London restaurants recently celebrated Ramadan, making conscious efforts to improve the quality of any foreign food they serve.
There are other measures you can implement, too, depending on the circumstances. They include:
- Using different currencies for various business-related activities where possible.
- Partnering with influencers who promote diversity and inclusion to their audience.
- Working with trusted partners who are eager to uphold the same values and have a reputation for doing so.
All of these efforts boost global appeal because it helps foreign nationals feel at ease and feel valued. There won’t be any hypocrisy undermining your efforts.
Each effort upholds the dignity of international hires and informs them that they work with open-minded people. Staff retention numbers improve, colleagues can build longer-lasting bonds, and everybody ultimately benefits.
Don’t Get Left Behind
As you can see by some of what’s been covered so far, many London firms will be looking to boost their global appeal. It’s a permanent objective that has priority, not a temporary fad.
Consequently, not enhancing your London firm’s global appeal will likely come with consequences; chief among them being left behind.
Half-measures won’t suffice, and though your intentions should be pure, there’s undeniable a sense of competition driving everything forward. Global appeal can be an ethical obligation, but it can also be something of a (still very meaningful and profound) business trend.
Cultural insensitivities are being frowned upon with more scrutiny. More people are educated on human rights and atrocities across the global landscape.
Today, there’s simply no excuse for inaction, and there’s nowhere for complacent London firms to hide.
Browse public reactions and stay updated on the firms exposed for misguided judgements in this arena, and ensure you don’t repeat their mistakes.
Appreciating the gravity of your situation is essential. While it’s not nice to be strong-armed into business change, few would deny that there’s now a pivotal moment in the cultural zeitgeist.
If history is being made, you should endeavour to be on the right side of it, so use that notion as a powerful motivator to go the extra mile with every effort to boost your firm’s global appeal.
